In this digital era, you cannot avoid using social media for your business. Besides it is already a trend, today people seek references from social media too. So, if your business exists on social media, like Instagram, Facebook, or Twitter, people will find your business easily. It is not only in your country but also outside around the world. Thus, you need to understand how to manage your social media very well. In this article, we want to share with you the business social media tips in simple ways.
Before you go further in making the design or creating content, you should know which social media to choosing. Because each social media has different features and purposes in business. You cannot make the same goal in using Facebook and Instagram. That is why having knowledge about social media is necessary. Once you already know the use of it, these points below are useful to maximize your account. Watch the business social media tips here:
1. Create Calendar
Having a social media for your business is a sustainable thing. It is not a thing that one week or month done. Knowing that social media is a life-time, thus, you need to make a calendar of content every month. You have to know what to update and the activity. posting without a plan will make your social media confusing.
2. Define the Target
Your target could be the same as your product or service’s target. But sometimes it could be wider and more various than that. Because when you are communicating through social media, it means the potential customers will see too. However, defining the target is needed so you have a constant language and communication style.
3. Track Your Activity
The advantage of the campaign through social media is trackable. You will be amazed by seeing the data because from there you can predict the next campaign, even the next trend. Using the data is something like stealing the start step ahead of your competitors.
4. Knowing Customer Journey
At this point, you have to know the process of your communication until the conversion. The conversion means when your target finally purchases the product or uses the service. Social media actually makes the process longer, starts from introducing your business until the transaction. But once you know the journey, you will probably get a profit bigger than you imagine.
5. Start an Interaction
What makes the social media is interesting because you are able to do two-ways interaction. You are not only giving information but also can ask your target. For example, what is their expectation, or making an activity, like a quiz. The more intense your interaction, the stronger engagement you have with your customer. This what makes them loyal to the brand.
All the business social media tips above are easy to follow. You don’t have to be a master of social media savvy, because all tips are actually common things to do when you have social media. You plan for the content, knowing your visitors, until having a conversation. One thing that you should aware of is the value of your brand.